Some wines have a lot of opinions. About the glass, the temperature, the vintage. First Crush has one: serve it cold.

We’re introducing Underwood First Crush, our newest Chillable Red — a wine genuinely designed for the fridge, built for the can, and made for the kind of night that doesn’t need a reason.

Oregon Roots, Unexpected Blend

First Crush pulls from two of Oregon’s most distinct growing regions: the Willamette Valley and the Umpqua Valley. The Willamette brings cool-climate finesse; the Umpqua adds warmth and structure. Together, they make something that works.

The blend is unconventional, and you’ll taste why. It has the fruit and structure you’d expect from Oregon Pinot Noir, with a brightness that keeps things lively from the first sip to the last.

What You’re Getting

Cold from the can, First Crush opens up with pomegranate, red currant, and a hint of black peppercorn. Fruity without being sweet, with a brightness that keeps things lively. Share one with your person, or grab two and call it a night well spent. Either way, it’s easy to crush.

Why It We Made It 

When Ryan Harms started Union Wine Company in 2005, the premise was simple: Oregon makes exceptional wine, and more people should be drinking it. Not just collectors and enthusiasts — everyone. That’s still the point.

First Crush is maybe the most direct expression of that idea we’ve made. It’s a red wine that doesn’t ask you to follow the rules — chill it, drink it from the can, pair it with whatever you actually have in front of you.

Where It Fits

First Crush is for the moment right before the season changes. The first warm enough evening to sit outside. The spontaneous plans that turn into the best night. It’s for new crushes and old ones, for friends who show up unannounced, and for the romance novel you’ve been saving for exactly this kind of evening.

It fits in a jacket pocket, a tote bag, a koozie. It’s B Corp certified, gluten-free, and vegan-friendly. Unexpected, a little charming, and very easy to fall for.