You may have guessed already, but a bunch of women casually sipping white wine spritzers is not the scene here. Yes, these ladies are smiling, and drinking white wine, wearing the now iconic Wild Feminist Tee by our good friends Wildfang, but there’s a lot more behind this picture.

Let’s start from the beginning.

It all began when two friends, our fearless leader Ryan, and Wildfang’s CEO – and force of nature in her own right – Emma Mcilroy, started talking about the idea of wanting to make a positive impact after the 2016 election. It was at that moment that the idea of creating a special, limited edition white wine that gives 100% back to Planned Parenthood was born.

Playfully called GET IT GIRL, this Oregon white wine blend has a bigger message; that women’s rights are human rights. It’s also a bright and beautiful blend of Riesling, Gewurztraminer and Pinot Gris that make this special edition a must-have right now.

The ultimate goal? To raise $100,000 for Planned Parenthood. Pretty kick-ass if you’re asking us. And it’s not just because we have plenty of women here working as assistant winemakers, harvest interns, accountants, cellar hands and marketers, that make it so very cool. It’s all of us, the men and women of Union Wine Company, coming together as one organization and committing to this cause together.

Put simply, the fight for women’s equality is far from settled, so this can of wine is just one step forward in doing some good. Enjoying great wine while doing so, isn’t so bad either! So, let’s drink to equality, shall we?

You can purchase GET IT GIRL here on our website, and at Wildfang’s West End bar.