Keeping the Portland Airwaves Free: Freeform Portland Radio 90.3 FM

Freeform Portland Radio

Here at Union Wine Co. we think of ourselves as more of a family than just a place of work. We try to encourage and support everyone in their passions and side projects.

Allow us to introduce Amy Carr. By day, Amy is the Logistics and Compliance/Customer Service Supervisor. She has been a part of the Union Wine Company family for about 5 years, beginning at Amity Vineyards before moving over full-time to UWCo.

When Amy was only 12 years old, her father gave her a copy of Nick Hornby’s (best) novel High Fidelity, which introduced her to a main character who is always striving to share the classic music he loves and the new bands he discovers. And so, a seed was planted…

Fast Forward to early 2015. A few of Amy’s friends decided to found Freeform Portland, an entirely independent, community-sponsored, non-profit, freeform radio station. Going live the following year, they broadcast on 90.3 and also 98.3 FM from the NE Alberta Area. Officially they are a “low-power” FM station; their radio broadcast range is only about 5 square miles, but, lucky for us, we live in the digital age so everyone can enjoy their full array of programming at FreeformPortland.org/listen.

Freeform Portland Radio

The DJs are free to play music from records, tapes, CDs or digital files. There are no commercials or talk programs. Generally, the only speaking you will hear are the DJs identifying their chosen songs during music set breaks, although there are some great “in studio” band interviews from time to time. All songs from every show are also listed on their website.

Freeform Portland Radio

Two amazing things that FFP can boast are, 1., it is absolutely 100% volunteer run, and 2., it is absolutely 100% live programming, meaning no prerecorded shows. There is a live DJ playing music in the booth 24 hours a day, 7 days a week!

Freeform Portland Radio

At the station, Amy goes by the handle DJ Stellar Luna. Her show, “Nightlight” runs on alternating Mondays from 10 PM to midnight. Amy’s playlist differs every week focusing mostly on Neo Psychedelia, New Wave, Hip-Hop and Latin. Asked what some of her favorite bands are, Amy mentioned, in no particular order:

La Femme (which she plays at least one song by during every show)
Bomba Estereo
LCD Soundsystem
Thee Oh Sees
Echo & the Bunnymen

Amy was drawn to the radio station for many of the same reasons that she was drawn to Union Wine Co.—each puts a great emphasis on authenticity and a truly meaningful reflection of the community.

Freeform Portland Radio

Freeform Portland Radio

As you might imagine, the broadcast booth is small but is filled with all sorts of amazing music, movie and cultural paraphernalia.

Freeform Portland Radio

Freeform Portland Radio

Recently we asked Amy to create our first official Spotify profile, beginning with a Union Wine Co. playlist, a constantly growing curated mix.

In addition, Amy has created playlists to match the vibe of our three labels:

UNDERWOOD (aka the party) playlist
KINGSRIDGE (aka the adult hipster) playlist
ALCHEMIST (aka the sexy) playlist

Subscribe to them all now so you have the perfect soundtrack the next time you are enjoying our wines!

Freeform Portland Radio

We want to thank Amy for sharing her time and passion with us, and allowing us a small glimpse into the amazing world of Freeform Portland. Hopefully this will inspire you to check out some of their programming.

Freeform Portland Radio

Text and Photos by David L. Reamer (@dlreamer)

(Amy’s IG is @amycoche)

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