My process usually starts with some sort of trip or some sort of experience first, like, how do I develop a strong emotional connection to something I’m going to start drawing or carving? So it starts with coming up with what am I emotionally connected to? And then from there, I start sketching stuff, come up with the composition, come up with the idea.
If you go out and draw something that is laying in a stream, you’re going to see a composition that nature made, you didn’t make it up sitting at your computer, like you had to be subjected to it and look at it and accept it for how beautiful or weird or not that beautiful it looks and turn it into something that it is really interesting and cool on paper because if you do it cool, somebody is going to enjoy it so you don’t have to overthink it very much.
The idea behind the cans was based on having your own perspective when you’re standing in a river and being able to look down and see fish swimming in rocks and plants. So it almost puts you in a place of, oh, I’ve stood here before or I’ve been in this place before. I think what was cool about designing something that you had to spin and look at was that I wanted it to feel almost like an infinite continuous loop of a river, kind of like passing by as you spin it.
I feel like Union Wine and Underwood has such a great reach that they can show a lot more people in an unexpected way, you know, you think you drink it and you’re like, yeah, it’s wine, but it’s also made of water. If it’s not good water, it’s not going to be good wine. So you have to have great water. That makes great grapes. That makes great wine. Making artwork or making design work for people that are going out there and protecting trails, protecting forests, is my way of helping by making things that raise awareness for that stuff because I don’t necessarily have the knowledge or energy to go out and like, know how to protect a river or make it more fertile for fish to live in because that’s what biologists are for. So my design work is like my way of connecting to the things I care about.
